Omroeporganisatie, overheidsbeleid en de introductie van commerciële zenders in België en Nederland

Samenvatting

A contrastive analysis is presented of the impact of media policy on the structure of the broadcast system in Belgium & the Netherlands. Analysis of viewers' prime time preferences (N not specified) & public vs private TV offerings reveals that public service broadcasting structure & philosophy changed greatly as a result of political deregulation & economic demonopolization. Consequently, the organization, finance, & content of public service broadcasting were transformed by both internal & external factors. A "duopoly" was established in the late 1970s & 1980s in which the control was shared by public & private TV. For Dutch TV, this was a result of commercial factors. For Belgian TV, a difference was noted between Flemish regions, where political factors dominated, & Walloon regions, where a variety of factors were at play. 2 Tables, 47 References.