Ondernemers, markt en milieu : het lot van de T-Ford

Samenvatting

The US industrialist Henry Ford sought to produce the Model T automobile as inexpensively & efficiently as possible to make it affordable to the broadest possible spectrum of consumers. However, the slicker marketing techniques employed by General Motors, involving continuous changes in style, helped them capture a progressively larger market share. Moreover, by 1933 Chrysler also surpassed Ford. In a stratified society, consumer goods, eg, cars, become status symbols. The Model T Ford, a sober, durable car, was not competitive because it lacked status appeal. The inability of stable products to compete with annually changing models is discouraging from an environmental viewpoint, since the production of more durable goods is a way to help limit pollution & prevent the exhaustion of natural resources. 1 Table, 32 References. Adapted from the source document.