Voorkeuren en waarderingen 1. Een drietal meetsystemen

Samenvatting

The manner in which individuals form judgments on different qualities of an object is an important topic in sociology. In recent decades, statistical methods have been developed to measure these judgments for microqualities & to evaluate the interactions between them. The design of an experiment is described in which psychophysical, conjunctive, & functional models of measurement are utilized to gauge specific aspects of consumer behavior in the areas of housing & shopping preferences. 3 Tables, 2 Figures, 48 References. M. Meeks.