Radio en televisie als studieveld der sociale wetenschappen

Samenvatting

A list of previous studies in the area of MM, esp re radio & TV, is presented. COMM is defined as the process whereby the communicator sends a message via a particular channel to the communicant. The signal must attract attention, be correctly understood, & satisfy certain needs of the communicant. The very nature of mass COMM implies messages disseminated among a heterogeneous & anonymous public which has limited possibilities for `feedback'. Areas for further res are outlined, ie: (1) the societal framework within which forms of mass COMM are found, ie, added leisure time, (2) the instit'al forms in which COMM occurs, esp the types of radio &TV org, ie, state-run, privately run, or a combination of the 2, (3) the communicator as a programmer, ie, the role of competition, (4) programs re potential of the media, ie, content, (5) audience as consumers ('ratings'), & (6) direct & indirect effects of these forms of COMM on personal & S-cul life. A Chapman.